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B.4.U presents MINERALS PLUS- an innovative and complete range of genuine Dead Sea products.
The formulations contain the perfect combination of Argan oil, Omega 3, 6 & 9 and Dead Sea minerals, according to the standards of the Israel Cosmetics Industries Association.
Being a natural wonder, the Dead Sea is the saltiest lake in the world and the deepest place on earth at 1,200 feet below sea level. Over millions of years, the hot dry air and high evaporation rate have led to a content of 32% salts, comparing to 3% salts in ordinary sea water. This high concentration includes 21 minerals, 12 of which are not found in any other ocean or sea. These minerals are known to cure skin diseases, maintaining the chemical balance of the skin, stimulating blood circulation and eliminating toxins from the skin.
To complete the treatment, the products in the range contains two additional active ingredients:
Argan oil- obtained from the kernels of the Argan tree, contains a high concentration of tocopherols (Vitamin E) that serve as an antioxidant that protects the skin. The Argan oil also adds smoothness and hydration to the skin.
Omega 3,6 &9- obtained from Lipactive Inca Inchi- the vegetal oil richest in these fatty acids, allowing it to restore the cutaneous barrier and the epidermal elasticity.
The products in the range decrease water loss and maintain skin hydration, as well as regulate the inflammatory process and treat dry and damaged skin.
The line is based on natural ingredients to preserve skin texture:
NO Parabens; NO Propylene Glycol, NO Silicones; NO Mineral Oil, NO Petrolatum; NO S.L.S